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what is a better way to put your title on a business card if you are the owner

What Should Be On A Business Menu For Small Businesses

What should be on a business card for small businesses?

Business Cards
Updated June 19, 2020 • 7 minute read

Should you put annihilation on the back of a business card? Is information technology of import to list your website url?

Just because you merely take a few inches of real manor to work with doesn't mean yous still can't go your message across and do it in a mode that doesn't require packing every possible bit of information about your business concern.

Your business card is oftentimes the first place prospective customers await when they're searching for contact information for your minor concern. Having a professional looking business organization card forms a first impression that can hateful the difference between them picking upwards the phone or throwing your business organization card in the trash.

Table of Contents Quick Links:

  • Logo and tagline
  • Your task title (ex. sales, owner)
  • Contact info
  • QR codes (never)
  • Links to social media profiles
  • Products/services
  • Multiple websites (never)?
  • Business concern card best practices

1. Logo and Tagline

If you desire your business carte du jour (and your business) to really get noticed, it all starts with great design and quality printing. Your brand should be immediately recognizable. That means should e'er include the proper name of your business, logo, and tagline (if applicable)somewhere on your bill of fare. Need assistance creating a tagline for your concern? Check out this commodity.

2. Job Championship

1 of the questions I see the most frequently from minor business owners is whether to list a title on their business card and, if so, what exactly to include.

There are a lot (and I hateful a lot) of opinions and discussions around the topic of what job title to apply on a business carte du jour when you own a small business organization.

Typically, job titles autumn into 3 categories--no title, organizational role (ex. CEO or President), or function (ex, Managing director of Sales and Marketing).

Here's my have...

  • For small-scale businesses with but 1 or 2 employees, referring to yourself equally President seems a chip blowhardy.
  • If you lot want people to take a clearer agreement of your day-to-day responsibilities, and so something more functionally specific makes more sense (ex. Business Evolution Director).
  • If you're trying to constitute credibility with prospective contacts who prefer to deal direct with the owner, then go that route

3. Contact Data

Back in the day, businesses had i (or at most two) phone numbers. Now you'll often encounter business concern cards that include an 800 number, a directly line, a cellphone, and possibly even a home number. Totally ridiculous! Your customers shouldn't have to play a game of telephone tag.

Why non go on it simple? Include the ane or two numbers where your customers will be able to reach you. That's all, that's it!

Related: How to Design a Business Card

Along with your telephone number, always exist sure to include your electronic mail address. Observe I said "your" e-mail address and non some generic "info@yourcompany.com." Zilch says "Please don't contact me—I really don't care about you" more pointing people to an anonymous inbox.

Do y'all need to include a physical address?

That depends on your business organization. If y'all have an ecommerce store with no brick and mortar storefront, operate out of your abode, or there'south no reason customers would demand to visit you, get out it off. Otherwise, information technology's entirely upwardly to yous. However, I accept spoken with a number of folks over the years who feel a physical accost helps validate the legitimacy of a business concern.

On the front you'll typically want to include 1) a contact name 2) email  three) phone number 4) address and 5) website --all the data prospective customers will need if they want to go far touch.

Of course I can't talk about business carte content without mentioning the fax. Of all the superfluous information yous could perchance include, this has to be at the elevation of the heap. With the power to scan and email documents, list a fax number generally isn't necessary (unless you know your customers are going to use it).

four. QR Codes (Never!)

Let'south only nip this i in the bud right now. Including a QR code on your business menu isn't going to make you wait hip or absurd.

The fact of the matter is most people aren't actually going to "exercise" annihilation with your business card until they arrive front of a computer or tablet. At that point, information technology's going to take just as much time for them to pull out their phone, waste matter time scanning a QR code, connect to the web, and cheque it out as it would for them to only type in your url.

5. Links to Social Media Profiles

If your small business is on Facebook, Twitter, LinkedIn, Pinterest, and Google+, it doesn't take long before you wind up with a proliferation of social media profiles on your business card. Instead of giving people unlike ways to connect, you end up overwhelming them with a body of water of social media icons and links.

Focus on the 1-2 primary social media channels your customers actually use and get out all of the other links for your website.

6. Services (Sparingly)

If you have the room including a brusque listing of services tin definitely help reinforce your offerings with current and prospective customers.

Notice I said curt. Trying to list everything under the lord's day volition only junk things upwards. I know when I become business cards that have a massive laundry list of services my eyes ordinarily just glaze over.

7. Multiple Websites (Never!)

If you have a concern website, an ecommerce site, a blog, and three social media profiles—you're much meliorate off pointing prospective customers to one url where they tin can and then admission all of your other information. In other words, don't junk it up.

Business Card Best Practices

Don't be agape to apply both sides of your business organization card. Doing then gives yous more space and so you allow your content to breath and as well make it easier to digest for current and prospective customers. For starters, add your pocket-size concern logo and tagline to the back side of your carte du jour. So use the front side for your name and title, physical accost (if y'all have a brick-and-mortar storefront), your phone number (one is almost always enough), and your email address and website.

2 popular options for ordering custom business organisation cards online are MOO.com and Vistaprint. Vistaprint is definitely cheaper running promotions for 500 business cards for $9.99, but speaking from personal feel the print quality of MOO business organisation cards tin can't be vanquish.

Designing Your Concern Cards

MOO.com and Vistaprint both make ordering business concern cards online super piece of cake. You tin can browse their business menu design templates or upload your ain blueprint/logo.

Have additional questions about what to include on a business concern card for your small business organisation? Leave a annotate below or transport them to me directly.

As a disclaimer, I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.

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Source: https://shawngraham.me/blog/what-should-be-on-a-business-card-for-small-businesses

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